Public opinion

     When reading the article " Polls Got It Seriously Wrong in Michigan's Democratic Primary", I found it to be quite interesting due to the amount of statistical information that was presented. In this article they talk about the race between Hillary Clinton and Bernie Sanders. The interesting thing about these two candidates is that they both have somewhat of a target audience. When I say target audience, I mean that Bernie Sanders is more likely to score big within the adolescent crowd, whereas Hillary Clinton is more closely linked to the young adult crowd as well as the middle aged crowd. According to the article, Hillary is a heavy favorite in Michigan state. She was given margins between 11 and 37 points over Sanders. Although Hillary had more points during their campaign, Sanders went out of his way and spent the most money on ads. While in Michigan, Sanders outspent Clinton. According to the article ( as well as data from Kantar Media), He spent $3.5 million to her $ 2.6 million, alongside that he made a heavier investment in the last week before the primary.
      In addition to the spike of points as well as who outspent who, when it comes to gender and ethnicity it really raises eyebrows in a sense. According to the article, it states that the results of the polls suggests that Sanders did indeed struggle to have any African American voters in the South. However the exit polls show that he won 30% of the state's black votes. On the other hand, Clinton had a 17 point lead and won 21% of the African American votes. And Sanders only managed to capture 19% African American votes. This does seem to be a slight improvement in the amount of African American votes that Sanders has received. As we know Sanders target audience ranges from ages 18-29 year olds. This is due to the things that he is promising and also the talks of either lowering college tuition or not having it at all. According to NBC/ Wall Street the polls state that the 18-29 age group make up 15% of the electorate.